The Positive Parenting Campaign involved 813 parents (92% of whom were women, 11% were Roma or Egyptian parents, and 26% received financial assistance) who participated in a variety of interventions promoting healthy lifestyles, such as proper hygiene and safe environmental practices. Thorough 2022, activities targeting parents and community members were carried out in urban and rural areas of three regions (Lezha, Durrës, and Berat), promoting positive parenting and increasing their level of knowledge and skills regarding healthy behavior engagement. Positive parenting interventions were beneficial to parents/caregivers in developing stronger relationships with their children, which is a crucial prerequisite for fostering long-term healthy lifestyle behaviours. The Positive Parenting Campaign increased the proportion of parents and caregivers who prepare healthy meals at home by 12% and the proportion of those who give food to their children for eating at school by 11%. In addition, the availability of unhealthy foods at school premises has significantly decreased.
